Arthur O Hara is an expert Search Engine Optimisation (SEO) specialist working in Internet Search Engine Marketing (SEM) and generic Website Optimisation acquiring universal premier search engine optimisation services results. Committed to advanced, proactive, exploratory and creative learning, implementation and copy writing that covers various aspects surrounding the current state of SEO, SEM, IM, keyword research, web design and web development and deployment technologies.
OK here it is!
This SEO guide is designed
more
to assist smaller businesses or individuals in
their
quest to
help
serve themselves
with the least possible unnecessary investment in SEO.
The significant keyword phrase “Search
Engine Optimisation” is usually abbreviated by the acronym
SEO.
It refers to the detailed measures, strategies, attentive mundane work
and thought processes undertaken by people like yours truly to gain, improve and
maintain a webpage or website’s prominence in
Internet
search engines results pages such
as Google, Bing, Yahoo, etc.
The business of optimising webpages and websites for enhanced ability to be seen
in the main search engines results pages began to gain impetus around 1995.
It is now certain that sites
ranking generically higher in search engine results pages reach a much greater
number of the millions of those
'twenty four seven'
internet surfers around the
globe.
Consequent upon receiving
greater
traffic the ability of eBiz/mBiz(e-Business
and m-Business)
web pages and web sites is improved to convert
a greater number of
their visitors to buyers and
thereby make more money. Interest
in SEO spread rapidly and by the time Google arrived on the scene in 1998, SEO
was becoming conventional in online internet marketing policies and has
continued growth at an astounding rate, year-on-year since.
Presently, SEO is a multi-billion
pound, euro, dollar, yuan
currency industry that is demonstratively
growing
and changing
significantly every year. It is
without any doubt acknowledged as a requisite for e-businesses
and m-businesses
that want to
acquire or generate a much superior and successful online presence.
The base ideals
behind Search Engine
Optimisation center on keywords and keyword phrases.
Most people surfing the internet go to search engines, and type in queries
that use specific keywords and or keyword phrases for the subject, topic,
item
or
business
essentials
that they wish to search for.
The internet search engines sets of rules and
algorithms
make certain
associations between
your
inputted search query, the webpage/s and websites
they have indexed and then rapidly display the most relevant pages in
a
premier position on the search engine results pages.
SEO practices are used by web page and web site owners to make stronger connections between their web page or site and its relevant keywords. When successful, the site will appear higher in the search engine results pages for these specific keyword or key phrase search queries.
The software that search engines use to trawl the World Wide Web webpages and
websites for indexing purposes are very intelligent and as machines, they
readily
distinguish
between right and wrong
and take no prisoners!
SEO practitioners must be knowledgeable of the latest technologies in this field
and must be ultra-honest in their work
ethics implementation and
practice application!
I mentioned mundane work earlier.
This type of work
is just that
and it is time consumingh! I say
that
most
sane people would not undertake the work!
You really
must have a great understanding of and
have
a love
and
a grá for the work to succeed with it
and make it work as it should for others.
Job satisfaction is
just
brilliant though!
SEO consultants and practitioners require
staying power, the
ability
for high and
sustained concentration and a
quiet working environment.
Yes, it just might appear like a good idea to simply pile as many
keywords and keyword phrases into a site or page as possible – ugh!
Search engine technologies, though mechanical give us a rare glimpse of
a pretty unique
machine-driven computerised
type of
artificial intelligence!
Their artificial
logic and thought
processing abilities
are much smarter than that!
Remember
being honest is paramount! There
are no quick “glick” fixes and no tricks of the trade, despite what some
so-called practitioners may claim – be wary.
Keywords and keyword phrases are only one part of the complex balance used to
determine website or webpage relevancy. Without
the balance, of among other important elements of SEO such as links, traffic,
meta tags and usability, a site or page will not find much benefit from simply
adding bundles of keywords. In
total you are looking at
a minimum
of fifty key elements that must be considered
by SEO consultants and practitioners
in order to achieve
reasonably successful outcomes.
Especially concentrating on a single aspect of SEO - such as on-page keywords
and keyword phrases can actually damage your efforts more than help them!
As I have stated, there are many different “logical SEO elements” the search
engine algorithms take into account to decide site or page relevancy.
These can be divided into on-site and
off-site indicators of site/page forte and status.
The weight each differing logical SEO element carries is never precisely
clear and develops with site and page maturity also, so the basics of SEO
involve an understanding of those many logical SEO elements the search engines
are using at a given time – they do change, and building the implicit métier for
each of them as they relate to your site or page is to say the least very
important
and requires serious concentration and ultimate carefully understood application.
SEO is much more than simply dumping more keywords into a page or site.
It is a fine art, marketing, merging
advertising, scrutiny, understanding tendencies and performances, and an ability
to take restrained yet logical risk.
Say you ask yourself, “Why should I
bother with SEO?” you could consider it more like:
“Is
it as an e-business, vitally important to me and my website or
web page to reach
the millions of extra visitors?”
When you answer “Yes”
you ought to categorically
consider and
care about SEO and what it
can
do for you.
There are indeed some pages and sites that really never have to worry about SEO
and then other ones that might be able to ignore it and still find their success
through sheer word-of-mouth,
household
name
notoriety and general media reputation.
I sometimes wonder do such
organisations
need
SEO
marketing
on their
websites at all!!!
If you have a special personal website or page, such as a blog full of your
writings, poems and opinions, a fad or hobby site, or even a website to share
stories and photographs with friends and family and other groups, you really do
not have to concern yourself with SEO. Something
like a password-protected, members-only site should certainly ignore SEO from a
prominence achieving point of view to quite the contrary.
What I would term a reverse form of SEO could and probably should be
applied to such a site. There are
procedures that can be put in place to ward off the search engine spiders that
trawl the internet to index websites on the fly.
If your page or site is not in need of or likely to benefit from being found by
new visitors performing “relative organic” searches, there is no need whatsoever
to apply SEO.
Inversely, most e-businesses with websites
should
be aware of SEO and optimise their sites and pages
accordingly.
Presently the web plays a much greater part in the daily commercial
practices of most businesses
and it is growing rapidly.
Millions of additional people steadily continue to turn to the World Wide Web to
search for goods and services. The
whole business of marketing, selling and what we might term traditional shopping
is changing. It is obvious now that
many established localised businesses cannot even rely on people walking in off
the streets the way they used to. Ignoring
SEO today could prove to be a rather disastrous mistake for
even
a local business
entity.
Proactive thinking is required here by the SEO consultant
and indeed his client.
The way in which goods are sold is most definitely changing and we need
to be up there positively identifying these changes and determining the best
ways to conduct business dealings going forward.
Have you ever heard of a “Missed Opportunity”?
Of course you have!
While SEO cannot fulsomely guarantee more people will find your site or page, it is most certainly true that more and more customers presently expect a sturdy appearance on the World Wide Web and make their buying moves from that starting point. It is therefore not a very shrewd commercial methodology to just ignore the intense growing power and financial potential offered by the Internet.
Your opportunity to reach a new and evolving audience and ever growing potential
customers is dramatically increased by applying and continually improving SEO
techniques. It makes for common
sense that a bigger audience brings the site or page vendor new possibilities of
additional sales, greater income and more profits in the short, medium and
longer term. I’m sure you will
agree that if that potential greater business audience never finds the site or
page because the vendor ignores SEO, unproductivity will arise.
It is therefore very important that you must be aware that if you elect or
decide to ignore SEO, there are many other business competitors on the Internet
who aren’t. Don’t readily give your
competitor’s a big portion of your realistically achievable website or webpage
traffic, additional audiences, and increased opportunities of an online nature.
The answer is yes you
do and you
should. It’s
a big important question whether to hire a proficient SEO consultant or not.
You do need to maximise your website or webpage SEO.
It does however vary from site to site, but more often than not, the
answer is “Yes.”
As I have stated before SEO is a very
complex balance of many essential elements and strategies that undergo ongoing
change, so specialists offer the insight to potentially make it all work to your
ultimate advantage.
Skilled SEO guidance will positively assist online businesses well. Sole proprietorships and other small businesses are sometimes able to successfully manage some of their own SEO efforts, but even a little specialists help will undoubtedly bring the proper positive application that will in the long run save lots of time, money and energy and help generate a better income. An important factor here is the determination of the level of competition found in the targeted niche market, which is an ultra-important consideration – the more competition there is and to be able to determine the level of competition definitely suggests that there is a very strong benefit in hiring an SEO expert.
Questions you need to ask yourself when making such a decision should include
the following:-
How much of your time can be spent on SEO?
What is my maximum budget that can be applied to SEO?
What level of Return on Investment (ROI) can be expected by utilising SEO?
What is my full understanding of SEO?
The industry that is SEO, with its many varied and constantly changing
procedures, rules and intricacies means that if you are not spending the needed
time to stay
au-fait
and on top of it, you will probably be missing something.
Bearing in mind that there is also SEO half-truth propaganda being spewed out, it makes more sense that a
professional SEO person, rather than an organisation will have prized knowledge
and experience to help guide a person and or business entity clear of the
misrepresentations and outdated or extremely risky tactics.
This coupled with the fact that the search engines are all predominantly different. What works top in Google does not automatically work in the same way in Microsoft’s Bing Search engine. A proficient professional SEO person will readily have sufficient knowledge and experience on how to weigh the efforts in order to logically grow maximum advantages across all of the major Internet Search Engines.
Indeed many of the larger corporations and businesses have internal SEO workers
dedicated to Search Engine Optimisation so they in particular can additionally
manage costs and increase the levels of engagement.
Even with dedicated committed employees
working on such daily efforts, skilled professional assistance for
“bigger-picture” development can help render a better result.
The outside professional, experienced
SEO Consultant is more able to look at the site or webpage and the current
strategies by considering many more relative factors thereby bringing a much
broader range of experiences and know-how to the tasks in hand.
Ultimately, the decision of whether or not to hire an SEO usually comes down to
availability of budget. Many smaller
businesses become do-it-yourself SEO's because they understand the need, but lack
the resources to bring in
experienced knowledgeable experts.
This SEO guide is designed
more
to assist smaller businesses or individuals in
their
quest to
help
serve themselves
with the least possible unnecessary investment in SEO.
It is
however
recommended that
experienced
SEO help be used to guide your work.
Most importantly, don’t get lost in SEO at the expense of your website.
The greatest thing you can do to improve your site is to improve the content in
it, and create value for visitors.
Creating value is substantially more
important than focusing on SEO – to do the reverse is putting the cart before
the horse.
Make sure then if and when you do leverage the power of SEO, that new
audiences will find meaning and value in your site.
If you have misgivings, always focus on building new and better content rather
than fiddling about specifically for any
perceived requirements
of the search engines.
Think of SEO as an important asset to
bring your greater content to more varied and much wider audiences.
SEO should not be perceived as being the
final and only result or goal of your online labours.
It should be a controlling
mechanism you utilise to help many more persons discover the worth
of the
goods,
services and merchandise
you have
on offer.
ajoh
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